Smart Energy Solutions - Website Redesign

Smart Energy Solutions is NZ’s largest home energy efficiency company supporting homeowners & builders with energy efficient solutions and premium customer service from initial consultation, through to sales and install and auditing services.

The Challenge

Our challenge was simple – the website for Smart Energy Solutions was over due for a complete re-design. The site is the brand’s main window to the world, and it was looking out-dated. It needed to better represent the brand. The user experience needed to be improved and off the back of that, we needed to optimise on-site conversion rates to convert more leads.

Our Approach

We overhauled the information architecture, user experience and site design. New wireframes and a site prototype were put together for initial user testing. The design was implemented and site optimised using Google Optimize to refine content and calls-to-action throughout with a strong emphasis on lead generation and lifting lead conversion rates.


Following go-live, the website redesign lifted on-site lead conversion by 29.8%

Interested in other website showcases? See our digital design work for Mammoth Insulation

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