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Smart Energy Solutions

Smart Energy Solutions

Marketing automation support, web optimisation, customer contact programme and digital design in support of lead generation, conversion and CX.

76

% increase in leads generated via the website over the last year.

33

% increase in online conversion rate over the last year.

24

% increase in web traffic.

Stand outs & insights

The online work for SES was once described as 'digital jujitsu' by the CEO at a board meeting.

In their own words

“The team at Twenty CX have partnered with us in a transformation to digital lead generation and customer experience. Their digital and automation expertise makes them a crucial part of our marketing system.”
Rosalie Davison, GM Marketing, Inzone

Background

Smart Energy Solutions, founded in 2008, is part of Inzone, and is one of NZ’s largest home energy efficiency companies. They support homeowners and landlords with energy efficient products from insulation, heat pumps and ventilation to solar power. Their focus is on premium customer service from initial consultation, through to sales, installation and auditing services.

website design for SES focused on CRO
Smart Energy Solutions
Smart Energy SolutionsSmart Energy Solutions

The strategy and approach

We have worked with SES and its sister brand, Mammoth Insulation (both part of Inzone) since 2016. During that time we have functioned as an extension to the internal marketing and technology team helping implement and support marketing automation, ongoing customer engagement and digital experience design. We also undertake search and social media advertising and remarketing, working to an agreed allowable cost per lead to drive quality leads for the customer service team to service..

Outcomes

The business has grown significantly over the years and now employs almost 400 people NZ wide. Over the last year lead traffic has increased again, this time by 24%, with converted leads up by 74% year on year.

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55

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110

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Looking for more certainty in your marketing?
Talk to us today.

“Twenty CX plays a crucial role in our marketing strategy. The agency’s breadth and depth in experience mean they grasped our complex business quickly, and this is the reason we’ve come to rely on them as a crucial strategic partner.”
Cindy Posimani, Howick Ltd
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