Mammoth Insulation - Website Redesign


Mammoth™ modern insulation is a New Zealand owned and operated manufacturer of polyester thermal and acoustic insulation – supplying the local New Zealand market and export markets with a range of insulation products for the home or commercial building

The Challenge

Mammoth™ Insulation is made in NZ from 100% polyester fibres from recycled plastic bottles. It’s designed to create warmer, healthier environments. The brand’s green credentials include being certified Red List Free and 100% recyclable. In designing a new website for the brand, we needed to celebrate these credentials, putting them front and centre.

Our Approach

We had two key audiences to satisfy – the trade, namely architects and specifiers who define which products to use in new buildings, and home owners or builders who install Mammoth insulation. The home page enables the user to self select the most appropriate channel for ease of navigation, removing complexity from the user journey. This helps ensuring they see the most relevant products and offers. The clean design and optimised information architecture continue the experience to make accessing important information easy.

Results

Over the first 6 months of going live, visitation increased by 11%, bounce rates reduced by 4% to an impressive 45%, page views lifted by 10.6%, sessions increased by 11%. Sessions per user and new user volumes also both increased.

Interested in other website showcases? See our digital design work for Smart Energy Solutions

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