Ecuador - Photo by Vladimir Riabinin on Unsplash

Hamish Travers takes up Ecuador Racing the Planet challenge

This one goes out to our director and co-founder Hamish Travers, who is once…


9 Factors that influence direct response

In our article on Benchmark Response Rates, we asked what realistic direct…


Santalytics Infographic - How Twenty helped Santa

We wish you the best Christmas in all of the land. But a wish isn’t…


Benchmark direct response rates: what performance measures are realistic?

“What’s the benchmark direct response rate for that?”. Being direct marketing…


Email design: A guide for marketers and designers

Email design, can be fraught with challenges, as highlighted in the article…


Competitive advantage for NZ businesses that invest in mobile

NZ Business Mobile Readiness 2014 from Twenty NZ Consumer adoption of smart…


Walking the path to purchase to optimise returns

A direct marketer at heart, I tend to view advertising and what makes great…