• hero-Asteron

    Asteron Life

    Celebrating life online

A modular approach to design

Asteron Life asked us to create a series of UI modules for their new site, which was to be developed by their in-house Drupal team.

We began by bringing together the entire project team for a hands-on UX wire-framing session, followed by mock-ups, UX testing and finally creating a full set of UI modules that could be developed by their in-house team.

Take a behind the scenes look at the building blocks that make up the Asteron Life online experience.

FAQs
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‘Celebrating life’ brought to life online

Our next task was to bring to life the brand proposition of ‘Celebrating Life’ through content. We developed a content strategy that centred around customer testimonials and leveraged the existing brand sponsorship of triathlete Anneke Jenkins.

Customer testimonial videos

We explored the Asteron Life customer base looking for customers who had engaging stories that communicated the value of choosing insurance from Asteron Life. From the many that we found we selected just a few to be interviewed and filmed.

Building Brand Awareness through Sponsorship

Anneke Jenkins’ story of hope and determination in the face of extreme challenge is inspiring. Hear how, despite family tragedy and personal illness, she continues to succeed in the international triathlon circuit.

‘Life Snap’

Towards the end of the project we embarked on creating a responsive calculator module that could be ‘dropped into’ the existing CMS. It was a great opportunity to crank up the code and create a great interactive customer experience.

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Results

A project with multiple stakeholders, both internal and external, was delivered on time and in budget. As a result of our work and our collaborative approach, Twenty has been selected as the lead design agency on Phase 3 of the Asteron Life ‘Celebrating Life’ project.

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Our Work
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Twenty CX
3 Glenside Crescent, Eden Terrace
Auckland 1010
New Zealand

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