Consumer adoption of smart phone and tablet technology has grown at an incredible pace. But are businesses in New Zealand keeping pace by making sure their websites are optimised for mobile web browsing?

This study, completed in Q2 2014, shows that there is a big gap between consumer adoption, overseas competitors, and NZ business. We believe this is contributing to NZ retailers losing revenue as sales go offshore to better optimised overseas websites offering not just better prices and greater choice, but a better shopping experience too.

This study suggests businesses in New Zealand that invest in responsive design for both web and email have the opportunity to improve a range of metrics including visitation, conversion and revenue – through all digital platforms not just mobile.