Selling during a crisis: A salesperson's perspective for B2B sales.

During troubled times it’s easy for sales people to step off the gas,…


Survive and Thrive Post Lockdown

Surviving and Thriving Post Lockdown: A guide for NZ businesses

A marketing action plan to help businesses survive lockdown and beyond. As we…


Selecting a CRM solution in 2020? Here's the key considerations and questions to ask.

We are often approached by clients considering implementing a new CRM platform.…


Why DM is finally ready to realise its potential

The NZ Marketing Association's call-to-arms for the NZDM…


The psychology of giving and other ways to lift DM response for charities

The psychology of giving and other ways to lift DM response for charities.…


Looking to clean-up this year? Start with your customer data

“Organisations experiencing revenue growth are three times more likely…


9 Factors that influence direct response

In our article on Benchmark Response Rates, we asked what realistic direct…


Email design: A guide for marketers and designers

Email design, can be fraught with challenges, as highlighted in the article…


Thought Starter Series: Three game changing themes that will impact one-to-one marketing

Twenty: Three game changing themes in the evolution of one-to-one marketing…


Competitive advantage for NZ businesses that invest in mobile

NZ Business Mobile Readiness 2014 from Twenty NZ Consumer adoption of smart…