Benchmark direct response rates: what performance measures are realistic?

“What’s the benchmark direct response rate for that?”. Being direct marketing…


Email design: A guide for marketers and designers

Email design, can be fraught with challenges, as highlighted in the article…


Competitive advantage for NZ businesses that invest in mobile

NZ Business Mobile Readiness 2014 from Twenty NZ Consumer adoption of smart…


Walking the path to purchase to optimise returns

A direct marketer at heart, I tend to view advertising and what makes great…


Looking to clean-up this year? Start with your customer data

“Organisations experiencing revenue growth are three times more likely…


A planner's perspective: Five marketing trends to embrace in 2014

With the holidays rapidly becoming a distant memory for many, the challenges…


Keeping things intimate

About a month ago a group of us at Twenty attended the Marketing Association’s…


Banner sense – It's best not to be Flash! Six reasons why we recommend non-Flash formats

As direct response marketers, our needs are simple. We want a measurable change…


Thought Starter Series: Three game changing themes that will impact one-to-one marketing

Twenty: Three game changing themes in the evolution of one-to-one marketing…


Twenty secures a Gold and two Silver awards for BMW work

Twenty and BMW wrapped up the automotive category at the NZDM Awards with a…