Twenty has today been appointed by Tower Insurance as its agency for data-driven marketing. The agency’s remit will include working with the general insurer on its data, data insights, customer strategy, and direct-to-consumer acquisition marketing.

The appointment is consistent with the strategic priorities of Tower, focusing on its core business, and customer service excellence.

Marketing Automation expertise

In recent years, Twenty has been recognised with multiple awards for its work in the insurance sector, including the coveted Nexus Supreme, a Silver Gong in the Asian Marketing Effectiveness Awards and several NZDM Golds.

Tony Antonucci, GM Marketing and Product for Tower, confirmed this appointment. “We are pleased with this partnership. Twenty has exceptional credentials built on achieving significant results in our sector. We reacted quickly to secure that expertise and to make it available to our team. We intend to realise the full potential for data-driven marketing and technology to create better outcomes for our customers. Twenty provides that rare mix of talent that will help us get there.”

“There is more opportunity now than ever before for data-informed strategy to make a fundamental difference to business performance. It’s clear that Tower is looking to embrace that opportunity,” says Twenty MD Simon Breed. “The timing of this appointment is incredibly important to us. We have a rejuvenated team highly motivated to ensure Tower win an unreasonably large chunk of the market in coming years. It’s a partnership and an opportunity we are relishing.”