Tower Insurance appoints Twenty for marketing automation

Twenty has today been appointed by Tower Insurance as its agency for…


9 Factors that influence direct response

In our article on Benchmark Response Rates, we asked what realistic direct…


Benchmark direct response rates: what performance measures are realistic?

“What’s the benchmark direct response rate for that?”. Being direct marketing…


Asteron Life appoints Twenty NZ after pitch

A competitive pitch has led to Twenty winning the Asteron Life account. The…


Walking the path to purchase to optimise returns

A direct marketer at heart, I tend to view advertising and what makes great…


Twenty secures a Gold and two Silver awards for BMW work

Twenty and BMW wrapped up the automotive category at the NZDM Awards with a…