Is this DM?

The NZ Marketing Association‘s call-to-arms for…


Tower Insurance appoints Twenty for marketing automation

Twenty has today been appointed by Tower Insurance as its agency for…


The psychology of giving and other ways to lift DM response for charities

The psychology of giving and other ways to lift DM response for charities.…


Why DM is finally ready to realise its potential

The NZ Marketing Association's call-to-arms for the NZDM…


9 Factors that influence direct response

In our article on Benchmark Response Rates, we asked what realistic direct…


Benchmark direct response rates: what performance measures are realistic?

“What’s the benchmark direct response rate for that?”. Being direct marketing…


Email design: A guide for marketers and designers

Email design, can be fraught with challenges, as highlighted in the article…


Competitive advantage for NZ businesses that invest in mobile

NZ Business Mobile Readiness 2014 from Twenty NZ Consumer adoption of smart…


Asteron Life appoints Twenty NZ after pitch

A competitive pitch has led to Twenty winning the Asteron Life account. The…


Walking the path to purchase to optimise returns

A direct marketer at heart, I tend to view advertising and what makes great…