CRM in 2020: Key considerations

Selecting a CRM solution in 2020: Key considerations and questions to ask.

We are often approached by clients considering implementing a new CRM platform.…


The psychology of giving and other ways to lift DM response for charities

The psychology of giving and other ways to lift DM response for charities.…


Why DM is finally ready to realise its potential

The NZ Marketing Association's call-to-arms for the NZDM…


Ecuador - Photo by Vladimir Riabinin on Unsplash

Hamish Travers takes up Ecuador Racing the Planet challenge

This one goes out to our director and co-founder Hamish Travers, who is once…


9 Factors that influence direct response

In our article on Benchmark Response Rates, we asked what realistic direct…


Twenty CX wins Nexus Supreme, Golds, Silvers and a Bronze at NZDM Awards

Twenty picked up major award recognition at the NZDM Awards for its work with…


Twenty turns data into dollars for AA Insurance

When New Zealand’s most trusted insurer wanted to meet audacious growth…


Santalytics Infographic - How Twenty helped Santa

We wish you the best Christmas in all of the land. But a wish isn’t…


Benchmark direct response rates: what performance measures are realistic?

“What’s the benchmark direct response rate for that?”. Being direct marketing…


Email design: A guide for marketers and designers

Email design, can be fraught with challenges, as highlighted in the article…