• The-Science-of_persuasion

    Award-Winning
    Marketing Optimisation Agency.

    We help all sorts of organisations identify, attract, convert and retain profitable customers.
    We call what we do the Science of Persuasion.

Methodology

The Science of Persuasion

We activate smart customer strategy and crack tough creative challenges.
We thrive when our clients are successful.

Identify

Lifetime value modelling,
Lookalike audiences,
Path to purchase analysis,
Propensity modelling,
Quantitative research,
Campaign analysis

Attract

Acquisition strategy,
Creative strategy,
A/B testing,
Channel optimisation,
Search optimisation,
Content marketing

Convert

Social to sales,
Landing page optimisation,
SEO, SEM and remarketing,
Trigger-based campaigns,
Microsite/web development,
Direct response marketing

Retain

Customer experience,
Onboarding programmes,
Cross and upsell programmes,
Save and winback programmes,
Loyalty management,
Dashboarding

Origins

What’s in a name?

Since olden times, scholars and those in the know have had access to an amazing secret. It was known as “the Law of the Vital Few”. Then in 1906 someone called Pareto came along and gave it a name we could all understand — the 80/20 Rule.

It’s a heady cocktail of analytics, strategy and creative ideas. We call it the Science of Persuasion, and we love it. We’re Twenty.

Clients
client-logos
Recognition
2015
NZDM Supreme Nexus Award

AA Insurance 'In it for Life'


NZDM Gold Award

AA Insurance 'In it for Life'

CRM & Data Management
NZDM Gold Award

AA Insurance 'In it for Life'

Customer & Market Insight
NZDM Silver Award

AA Insurance 'In it for Life'

Strategic Vision
NZDM Silver Award

Heart Foundation 'Xmas'

Industry Sector
NZDM Bronze Award

AA Insurance 'In it for Life'

Industry Sector
AMES Silver Gong

AA Insurance 'In it for Life'

Segmentation
2014
NZDM Silver Award

AA Insurance 'Epic'

Industry
NZDM Silver Award

BMW ``Perfect Balance``

Industry
NZDM Bronze Award

Heart Foundation Appeal

Industry
2013
NZDM Nexus Silver Award

BMW ``Pole Position``

Strategic Vision
NZDM Gold Award

BMW ``Pole Position``

Industry Sector
IDN AWARDS PARIS Gold Award

BMW ``Pole Position``

Direct Mail
NZDM Silver Award

BMW ``M5 Launch``

Industry Sector
2012
RSVP Finalist

BMW ``X3 Launch``

Industry
RSVP Silver Award

BMW ``M1 Launch``

Industry
2011
RSVP Finalist

Liquorland ``Crab Runner Classic``


2010
NZDM Nexus Gold Award

ChildFund ``Insight``

Strategic Vision
RSVP Silver Award

BMW ``Repurchase``

Industry Sector
MAIL

Twenty NZ
Level 4, 48-52 Wyndham Street
Auckland 1010
New Zealand

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